What is staging?

Home staging is the act of preparing and showcasing a property for sale and is considered a key marketing tool in real estate. Through research, strategic editing and design, home stagers create a complete aspirational package to present to target buyers that will make them connect emotionally to a property. The goal of staging is to highlight a home’s strengths, downplay its weaknesses and make it appeal to the greatest possible pool of prospective buyers.


Is home staging the same as interior design?

No, while interior design is about decorating and personalizing a home for the owners, home staging is about marketing and packaging a home so the targeted buyer falls in love with it. By depersonalizing the home, home stagings allows potential buyers to see themselves as the home’s next residents without focusing on any specific taste. Potential buyers are compelled to “fill in the blanks” and envision how they can use the space.


Why should I hire a home stager if I’m selling my house?

Buying a home is one of the biggest investments you will ever make. And professional home staging can usually help a home sell faster and for a higher price, offering a larger return on the investment. According to Realtor.com, on average, staged homes sell 88% faster and for 20% more than non staged homes. That means a seller’s staged home listed for $200,000 will sell in four days for $240,000 compared to his neighbor’s identical non staged home that stayed on the market for 30 days and sold for list price. In the end, the cost of staging is an investment with a high return.


Should I stage a vacant house?

Steve Jobs, former Ceo of Apple Inc, was quoted by Business Week saying, “ A lot of times, people don’t know what they want until you show it to them.” For this reason, staging a vacant home is essential in today’s market. Defining how a space can be used  is incredibly important for buyers because it helps them connect to a home.

In fact, according to a 2015 report released from the National Association of Realtors, over 81 percent of buyers “find it easier to visualize the property as their future home” when it is staged.

Staging vacant homes is essential to selling a home faster and for top dollar.


What if I don’t like your decor?

When you put your home on the market, it becomes a product “for sale”. Therefore, it’s not about the taste of the seller but about how we “present” it to potential buyers. As trained professionals,we know the target demographic for your neighborhood, and select furnishings, artwork, and accessories to appeal to them. We will look at your house through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers.  Our services allow a home to sell faster and for top dollar.


How much does staging cost?

The cost of staging is an investment with a high return, and we offer services for every budget. Staging can be as budget friendly as a $250 consultation, roughly $500 -$800 to rework what you already have, or over $1000 dollars if you need to rent furniture. Our contract includes two month furniture and accessory rental. After initial contract, you can rent furniture and accessories on a month-to-month basis.

Research proves that the costs of professional staging is typically much less than the first price reduction and that staged homes sell at a higher price than unstaged homes. For instance, let’s suppose after over 30 days on the market, you decide to reduce the listing price of your $200,000 home by 5% (10,000) to $190,000. If you would have spent just 1% ($2,000) on professional home staging instead, you would have had a total of $8,000 in your pocket to take a vacation. In the end, your home’s sale price will more than make up for the upfront costs.


What does the price include?

Staging services include staging design, professional staging team, packing and loading at warehouse, travel, unloading at property, hands-on staging and de-staging property, plus one month furniture and accessory rental. Our vacant staging packages also include free professional photography (a $200 value!)


When is payment due?

The total invoice amount is due and payable upon receipt of invoice prior to the beginning of staging work.


What is the Staging Process:

    • Consultation
      Proposal. Within 24 hours, you receive a customized proposal for the staging needs of the home.
    1. Staging Day.  We make it simple. Everything is handled from start to finish. You do not need to lift a finger.
    1. Destage. A 7 day notice is requested prior to closing to schedule destaging.

 

      • *A consultation is required to determine the staging needs of the home.

Is staging guaranteed to sell my home?

No, home staging alone is not enough to result in home sale. There are many important factors that drive real estate sales including location, size, a fair and competitive price for the market conditions  and the home’s condition. Professional home staging; however,  is a powerful tool for creating that emotional response from buyers that will push your house to the top of the local buyer’s lists.